Online shopping in Kenya has been growing day by day and
it’s actually very difficult to ignore the impact it has had on both customers
and the businesses at large.
The introduction of the new technology has tremendous impact
to the business world considering the fact that many companies opted to open
online stores so as to be able to keep with the growing and new technology in
the business world.
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| Online shopping in Kenya |
This was also a way of ensuring they do not lose their customers
or clients to their competitors and that they are also able to reach as many
people as they can.
They also realized that by taking their businesses online,
the cost is being lowered for both the business owner and the consumer. It
requires less man power to run an online store than to run a physical store.
Effects of
online Shopping in Kenya on society
Accessibility
Accessibility has been the key to the success of online shopping in Kenya. The easier something is to access the more likely people are
going to view information or products and so on.
The availability of the internet to everyone has also helped
a great deal in ensuring that at least everyone gets to access the internet
even through phones. This basically means that more people are likely to shop
on the internet because it does not require them to leave their comfort zones.
Technology is rapidly improving which means that websites
are becoming far easier to use and to find which in turns attracts more
consumers.
Personal
touch
When shopping online one loses that personal touch because
they cannot feel the products they are buying. This factor can put some people
off depending on the situation. Ordering and delivering of the products may at
times take a bit long as compared to shopping in a physical store where by you
will be able to walk away with the products as soon as you pay for them.
Scams
As technology continues to grow, users now have the ability
to create content which has led to the emergence of scams.
Addiction
Just like people get addicted to smoking, drinking, drugs
and gambling, technology is no exception. One could argue the fact that an
addiction to online gambling is the same as an addiction to online gambling is
the as an addiction to traditional forms of gambling and that gambling has just
evolved with the popularity of the internet.
Advertising
Advertising online is the best thing that one could ever do
given the fact that ever since technology started growing, it has improved a
lot and now it has been tailored to suit the user.
Advertising online can benefit one in the sense that it
provides you with personalised advertisements for products that one may want or
those that are appealing and they come with a price to match and encourage you
to buy them.
Due to the love of technology and the conveniences that come
with it, online shopping in Kenya will continue to grow even as many people
continue to embrace the new technology.
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