Thursday, 30 October 2014

Benefits of Corporate Governance Research

Many people believe that corporate governance research is a very expensive exercise but it doesn't have to be that way. There have been various research done on the same and propositions made on how to make the exercise less expensive and more effective. One of the few options includes free surveys accounts with online providers.

According to the corporate researchers who conducted the research themselves, they wanted to make the exercise more unique by ensuring that primary research is conducted on a regular basis with as many stake holders as possible and with modern tools available.
Corporate governance research

It’s also important for one to understand the importance of corporate governance research to an organization.

Importance of conducting surveys in corporate governance research

1.       Conducting a corporate governance research allows you to open dialogue and gauge the opinion of all stakeholders. This is because modern technology provides previously unavailable solutions to this.

2.       Conducting a stakeholder survey regularly is essential not only for good corporate governance research but also to ensure your goals are and remain acceptable and supported by at least the majority of stakeholders.

3.       By implementing good cooperate governance and research programs and communicating regularly with all groups, you can increase consensus and improve goal congruence-achieving as close to a common goal as is possible.

4.       Clearly there will be a variety of views and a balance has to be struck between individual interests and the common good, especially the survival of the company.

5.       The approach taken to corporate governance research to date has focused entirely on the creation of rules and regulations. The compliance with the set rules did have some benefit s thou on the process.

6.       Even in the context of codes and compliance, corporate governance and research are intrinsically linked. This is because to asses organizations governance effectively, you have to look beyond the annual report and accounts, and to assess and benchmark governance in a particular sector or country requires research.

There are various ways to conduct surveys for corporate governance research here in Kenya as stated below;

Ways of conducting surveys in corporate governance research

Stakeholder survey

At its simplest level, corporate governance research can be implemented using a simple stakeholder survey, conducted regularly to gauge views on key governance issues.

Free online survey tools

While it is important to do occasional [but still regular] offline research to avoid missing key demographics and hence voices, this can however be costly. But by using online tools, you not only open up permanent, ongoing and two way communication with an increasingly large percentage of your stakeholders but allow cost effective, efficient management of the survey programming and data collection/processing.

This can be particularly effectively for conducting an internal stakeholder survey, assuming you employ mainly white collar staff.

Online survey technology has moved on a lot in the last few years to help improve corporate governance research in the country and the world at large and we believe that as technology continues to grow so will the survey technology.


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