Many people believe that corporate governance research is a very expensive exercise but it doesn't have to be that
way. There have been various research done on the same and propositions made on
how to make the exercise less expensive and more effective. One of the few
options includes free surveys accounts with online providers.
According to the corporate researchers who
conducted the research themselves, they wanted to make the exercise more unique
by ensuring that primary research is conducted on a regular basis with as many
stake holders as possible and with modern tools available.
Corporate governance research |
It’s also important for one to understand
the importance of corporate governance research to an organization.
Importance
of conducting surveys in corporate governance research
1.
Conducting a corporate
governance research allows you to open dialogue and gauge the opinion of all
stakeholders. This is because modern technology provides previously unavailable
solutions to this.
2.
Conducting a stakeholder survey
regularly is essential not only for good corporate governance research but also
to ensure your goals are and remain acceptable and supported by at least the
majority of stakeholders.
3.
By implementing good cooperate
governance and research programs and communicating regularly with all groups,
you can increase consensus and improve goal congruence-achieving as close to a
common goal as is possible.
4.
Clearly there will be a variety
of views and a balance has to be struck between individual interests and the
common good, especially the survival of the company.
5.
The approach taken to corporate
governance research to date has focused entirely on the creation of rules and
regulations. The compliance with the set rules did have some benefit s thou on
the process.
6.
Even in the context of codes and
compliance, corporate governance and research are intrinsically linked. This is
because to asses organizations governance effectively, you have to look beyond
the annual report and accounts, and to assess and benchmark governance in a
particular sector or country requires research.
There are various ways to conduct surveys
for corporate governance research here in Kenya as stated below;
Ways
of conducting surveys in corporate governance research
Stakeholder
survey
At its simplest level, corporate governance
research can be implemented using a simple stakeholder survey, conducted
regularly to gauge views on key governance issues.
Free
online survey tools
While it is important to do occasional [but
still regular] offline research to avoid missing key demographics and hence
voices, this can however be costly. But by using online tools, you not only
open up permanent, ongoing and two way communication with an increasingly large
percentage of your stakeholders but allow cost effective, efficient management
of the survey programming and data collection/processing.
This can be particularly effectively for
conducting an internal stakeholder survey, assuming you employ mainly white
collar staff.
Online survey technology has moved on a lot
in the last few years to help improve corporate governance research in the
country and the world at large and we believe that as technology continues to
grow so will the survey technology.
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